The Hidden Persuaders.

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Business & Economics - Sales & Marketing
The Hidden Persuaders.

The Hidden Persuaders.

Name: The Hidden Persuaders.
ISBN: 9780978843106

Vance Packard

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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age..

Catégories:

Business & Economics - Sales & Marketing

Année:

2007

Edition:

Kindle

Editeur::

Independely Published

Langue:

english

Pages:

239