The Complete Idiot's Guide to MBA Basics
Tom Gorman
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
Catégories:
Année:
2003
Edition:
2
Editeur::
Penguin
Langue:
english
Pages:
436
ISBN 10:
0028644492
ISBN 13:
9780028644493
Collection:
Complete Idiot's Guide
Fichier:
PDF, 20.82 MB
IPFS:
,
english, 2003