Essentials of Global Marketing

Main
Business & Economics - Sales & Marketing
Essentials of Global Marketing

Essentials of Global Marketing

Name: Essentials of Global Marketing
ISBN: 9780273756545

Svend Hollensen

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Catégories:

Business & Economics - Sales & Marketing

Année:

2012

Edition:

Editeur::

Pearson

Langue:

english

Pages:

560

ISBN 10: