Selling modernity : advertising in twentieth-century Germany
Pamela E. Swett & S. Jonathan Wiesen & Jonathan R. Zatlin & Victoria de Grazia
The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s.
Abstract: Explores the relationship between advertising and propaganda in Nazi Germany, influence of US on German advertising, use of advertising to promote mass consumption in West Germany, and prohibition of advertising in East Germany. This book focuses on those who shaped the depiction of a company's products, reputation, and visions of modern life.
Abstract: Explores the relationship between advertising and propaganda in Nazi Germany, influence of US on German advertising, use of advertising to promote mass consumption in West Germany, and prohibition of advertising in East Germany. This book focuses on those who shaped the depiction of a company's products, reputation, and visions of modern life.
Catégories:
Année:
2007
Editeur::
Duke University Press
Langue:
english
Pages:
364
ISBN 10:
0822340690
ISBN 13:
9780822340690
Fichier:
PDF, 4.48 MB
IPFS:
,
english, 2007