Consumer Behavior

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Business & Economics - Sales & Marketing
Consumer Behavior

Consumer Behavior

Name: Consumer Behavior
ISBN: 9789332544789

Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar

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This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences.

Catégories:

Business & Economics - Sales & Marketing

Année:

2015

Edition:

Eleventh edition, Indian subcontinent adaptation

Editeur::

Pearson India

Langue:

english

Pages:

508